1.)The objectives of this website are crystal clear. They lay it out in 6 different categories that will tell you what they do, show you what they do, tell you about them, tell you how to contact them, how to become involved in their business, and the laboratory which has blogs and tutorials within it.
2.) I think this website has a very strong grid. The home page is broken down into basically two sections, The main column on the right hand side that tells what thoughtlab is, and what thoughtlab does. The column on the left shows some of their featured projects that they're working on.
3.) The main body of text is in the lower right hand corner of the home page. This is exactly where Rutledge says is the most effective place to have the main body of text on your page. Most of the other pages of this website are either one column of text or the text is centered. I feel that both of these alternative options are just as effective as having the text on the right side of the screen.
4.) The website does have some diagonals to keep your eyes moving. I like the overall theme of this website how it is all related to the brain.... like the brain powering the light bulb and the Neurotransmitters on the background of the page provide some diagonals to keep your mind moving around the page.. funny how that works.
5.) I think the thoughlab website is highly intuitive. The main headings of the website border across the top of the page, and you don't have to search hard to find them. The main body of the text is right there in front of you and other than the 6 headings on the top of the page, there really aren't any other main external links other than the search bar that is in "The Laboratory" section of the page, and the examples that are displayed on the "our work" page.
6.) There is some contrast in the design of this site. The background of the website is a grey-ish color that really isn't seen much throughout the rest of the page. The main blocks of every sub category are either white or green. I particularly love the "What We Do" page with the brain and the light bulb and how the page gets brighter and darker like a flickering light bulb. All of the boxes on the page have a slight gradient of color in them, which helps your eyes smoothly roam around the page.
7.)I really like this website. I looked at all of the other similar sights in the "click to critique" section of the blog, and this one was by far my favorite. I love the whiteboard on the main page, and how it tells you to try writing on it. I played around with that for 20 minutes before i navigated the rest of the site. Over all i think it's very aesthetically pleasing. I think that it is a rather simple design, but it is in no way a boring design..
Overall i liked this site. The brain theme, and the white board were both great qualities to the page. I think that they were successful in adapting the principles of quite structure. The site was aesthetically pleasing and simple to navigate.
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