Visual Comm Final

Part One:
BMW:
This is, and always has been one of my favorite types of cars, and logo's. I think that the BMW logo is very effective, the font is in all CAPS, It's White, and it has a slight arch to it. I think that this font along with the logo give a simple, yet definitely noticeable logo. The spacing between the letters has a big effect. They're all space very far apart. I think this adds to the simplicity. The logo says "B...M....W...." there is no confusion what it is saying. The Blue and White propeller on the logo add to the simple visual appeal to the logo. Yet it stands for something more, the white part of the logo is meant to signify propellers spinning, since BMW originally built airplanes. I also like how their is artificial lighting on this logo. The top left portion of the logo has a glare on it, which i think provides it with a more realistic dimensional feel. The three colors they use, blue, black, and white give it a very neat and clean feel. I think that the logo shows what kind of car you're getting, something classy and nice. But not over the top. It works.

Infiniti:
Infiniti is another of my favorite logo's. I think that they name alone "infiniti" has a very... novelistic feel to it. The name makes it sound like its a one of a kind automobile. The think I like about this logo is how it is is a very abstract design. The infiniti symbol represents a highway going off into the distance. The Font, is similar to that of BMW, in the regard that it is in all CAPS, and the letters are all spaced a fair distance apart. The font is a very simple font with no serifs on the letters. I think the fact that the changed the spelling of the word Infinity also helps their logo. I N F I N I T I has a much more balanced feel to it that I N F I N I T Y. The fact that the letter I is almost perfectly spaced in a pattern provides a balance that you can't get with the letter Y on the end. I think that there logo was designed to have that feeling of novelty. The logo is so clean, and organized, yet its abstract at the same time. It definitely works.

GM:
General Motors.... It's not exactly an exciting brand name. and the logo follows pace with the name and is mundane and boring. I'm a fan of simplicity, however this logo is to simple. It's two letters, also in CAPS, spaced normally together, and underlined. I don't think GM has much to work with as far as creativity, because the words "general motors" don't really have an appeal because well... its very general. GM is a slight step up from general motors however when i hear GM, i think of General Manager, rather than General Motors. I think that this logo does not work well. If you're company is going to represented by two simple letters, you've got to do more to intrigue your customers. Yet somehow GM is one of the most successful auto makers in history. Maybe everyone else finds this logo appealing... I don't.

Part Two:

Artifact One: I like the artwork on the poster. Before I even new what it was for, I had an emotional feel for the little bird. The fact that the birds head is tilted down it looks like it is sad, or embarrassed. But as i scrolled down and saw the Black at the bottom of the picture i realized it was sitting on a tree that had been consumed in a wildfire. I like the closure that takes place in the picture. We only see half of the sun on the left side of the picture, and the tree is composed of black lines. I think it works well, and if you do know what it represents I think that it would have the effect of making people do something. I think its a powerful image. I think aspects of all three, cognitive, psychomotor, and affective effects are in this image. I think most of all it is a cognitive piece. It gets you thinking, about what its representing and the story that it is trying to tell.

Artifact Two:
This is a very powerful image. The affective effect of this image is very high. I've known a few people who have committed suicide so i think it might have an even more powerful emotional feeling on people who have been effected by suicide. I love the design of this artifact, and it is my favorite of the three that we are evaluating today. I think the silhouette feeling plays a very deep role in the affective side of this image. If you were able to see the person holding the gun it wouldn't have as strong of an effect, but since its a silhouette it makes your mind wander. that could be anyone that you know, holding that gun to their head. The little digital hand icon plugging the barrel adds some positive relief to this image. If that wasn't their, along with the website at the bottom, this would be... almost a scary image. That hand plugging the barrel of the gun shows that you can stop suicide by simply going to the website. This is a very affective and psychomotor-driven piece. It gets your emotions going and also prompts you to help.

Artifact Three:
When i first looked at these artifacts I was sort of... turned off. I like the overall design, but each poster seemed to simple, and the overall design to complex. (it probably didn't help that i couldn't read all of the text on each poster) however once I read the description of the campaign and what each poster represented I fell in love with it. I like the continuity between each piece. They're all set up the same, yet all very different. Each has a different background color, different image, and a different word. I think as a whole they work very well together and they definitely have a good psychomotor and cognitive effect. If you think about each poster you start to discover more and more, and if you see them all together and you realized what the red letters spell out It all comes together. It has a psychomotor response, because it makes me want to go to find out more about what each poster represents and what the goals of the campaign are. I think it definitely works.